Linda Cunningham is an AI Risk and Leverage Strategist and the founder of Hours Back Lab and InTheClearAI, two ventures focused on helping women entrepreneurs, solopreneurs and small business owners navigate the rapid changes brought by artificial intelligence and digital technology.
After more than 20 years delivering complex digital and technology programs across industries including banking, medtech and essential services in the public sector, Linda now works with founders to build AI-powered systems in a practical, sustainable way.
Through Hours Back Lab, she helps businesses build simple, repeatable systems for marketing, communication and online visibility. These systems are designed to reduce reliance on constant manual effort.
By combining clear workflows with AI-assisted tools, clients can save time while staying in control of their messaging, strategy and customer relationships.
Recognising that many businesses adopt AI without fully understanding the implications, Linda also founded InTheClearAI.
The platform helps organisations assess their digital presence and practices, providing clear, plain-English guidance on emerging privacy and AI-related expectations.
Across both ventures, Linda’s work centres on practical systems, responsible technology use, and helping people adopt new tools with clarity and confidence.
Her focus is on building systems that create time, reduce risk, and keep business owners in control.
Start with a free self-assessment:
score.hoursbacklab.com