Linda Cunningham

Linda Cunningham is the founder of Hours Back Lab and InTheClearAI, two ventures focused on helping small business owners navigate the rapid changes brought by artificial intelligence and digital technology.

After more than 20 years delivering complex digital and technology programs, Linda now focuses on helping small business owners adopt systems and AI in a practical and sustainable way.

Through Hours Back Lab, she helps small businesses build simple, repeatable systems for marketing, communication and online visibility.

By combining clear workflows with AI-assisted tools, business owners can reduce manual effort while remaining in control of their messaging, strategy and customer relationships.

Recognising that many small businesses are adopting AI tools without fully understanding the risks, Linda also founded InTheClearAI.

The platform helps businesses assess their websites and digital practices to better understand emerging privacy and AI-related compliance expectations, providing clear guidance in plain language.

Across both ventures, Linda’s work centres on practical systems, responsible technology use and helping small business owners adopt new tools with confidence.

Her focus is on making modern technology work for small businesses without adding complexity or risk.